Racquets EQ
Racquet club performance
& culture consulting
Adult programming, junior development, staff leadership, and member retention — I help racquet facilities increase engagement, build thriving junior pipelines, and empower staff to deliver consistent excellence.
About Racquets EQ
Built from
the inside out
Originally from England, Karl Jones began playing tennis at the age of four and spent the next two decades building a career that spans coaching, leadership, retail, and club operations.
As a racquet programs mentor and consultant, he believes exceptional programs are built from the inside out — people first, always
Consulting Services
What we
work on
We partner with clubs and facilities to evaluate performance, identify opportunities, and implement strategies that drive growth, elevate the member experience, and strengthen team culture.
Programming & Curriculum
Adult pathways, junior development, lesson libraries, and seasonal frameworks your staff can run consistently.
Revenue & Program Growth
Pricing models, capacity analysis, and new-revenue audits that turn programs into profit centers.
Leadership & Staff Development
Team culture, standards of performance, and development pathways that retain great people.
Strategy, Budgets & Operations
Strategic planning, financial leadership, and multi-year growth strategy for the whole department.
Mentorship & Member Relations
Executive coaching plus the playbook for navigating members, boards, and club politics.
Content Hub
Insight for
your program
Explore educational videos and the podcast, Between Point Routines — where each week I sit down with leaders, innovators, and experienced professionals to discuss the lessons and perspectives that shaped their journeys.
Honest, practical, and filled with real-world insight.
Testimonials
What leaders
are saying
Directors, owners, and executives from across the racquets industry on what it's like to work with Karl.
Karl has an exceptional ability to build junior tennis programs from the ground up. He understands that a successful junior pipeline is about more than developing good players — it's about creating an environment where kids love coming to the club, families feel connected, and coaches are all working toward the same vision. If you are looking to build a thriving junior program with a strong culture, Karl is someone you want leading the way.
At Rolling Hills, Karl elevated the entire tennis program, giving it a new vibrancy and vision. Karl has a strong blend of EQ/IQ, both shaping his leadership style. He has demonstrated his ability to coach and train staff teams, guiding them toward a common purpose. This approach has led to great culture and member experiences. Karl's relentless consistency will help continue a sustainable path of success for any tennis department.
Karl leads with integrity, professionalism, and a genuine passion for growing the game, while serving the broader community. His leadership has made The Club at Rolling Hills a first-class facility that sets the standard for others to follow.
Karl has a real gift for bringing people together. His events create an atmosphere where members feel welcomed, connected, and excited to participate. Through thoughtful planning and genuine enthusiasm, he uses events to build a community that keeps people coming back.
Karl believes clubs are not just businesses, but communities — and people are the engine. Racquets EQ is the natural extension of that mindset, and I believe his secret sauce is helping people navigate teams, members, boards and more. The Racquets EQ engine will change how facilities think about growth and winning the member experience race.